Seller Guidelines
Welcome to Folast Seller Center, your one-stop platform to start, manage, and grow your online business! Whether you're a seasoned entrepreneur or just starting out, Folast empowers you to reach millions of potential customers in the United States market.
Before participating in selling on Folast, please read the Seller Policy carefully as follows:
1. Folast Seller Code of Conduct
To maintain a fair and safe marketplace, Folast requires all sellers to adhere to the following guidelines:
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Accuracy and Honesty: Give accurate information to both Folast and customers.
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Fair Use: Do not use Folast’s features and services in a wrong way.
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Respect for Others: Do not actively engage in y Bir oriented negative activities such as damaging, or harming other sellers, their listings, or ratings.
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Authentic Feedback: Also, one should not tamper with his/her reviews or rating that the customer has put forward.
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Appropriate Communication: However, they should not use the online platforms to make unwanted or provocative messages.
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Official Channels: The buyer-seller messaging feature of the Folast platform must be used to communicate only with the customers.
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Adhere to Process: You have to sell according to the sales procedure that has been implemented by Folast.
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Single Account: Limit the number of selling accounts as it will simplify the control of sales channels.
Penalties if there is a violation of this code include cancellation of the list of a seller, suspension of payment or withdrawal of selling rights.
For more information, please visit Folast’s detailed policies.
2. Accurate Information
You must provide accurate information to Folast and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category.
3. Fair and Lawful Conduct
Any infringement to the above guidelines will mean that the sellers contravened the rules of Folast and misused the services offered to them. Prohibited activities include:
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Misleading Information: Misrepresentation of information to Folast or customers, for instance, posting fake product listings or using wrong pictures.
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Sales Rank Manipulation: Co appendage of practices like agreeing to order fake products, or claiming a higher sales position than what was employed.
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Price Gouging: Aggressively seeking permission to raise the price of a product after a customer has agreed to buy this product.
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Artificial Traffic: Fraudulent traffic such as fake visitors through the use of bots or paid clicks.
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Harming Others: Harming another seller’s listings or ratings.
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Unauthorized Representation: Enabling third party to agree on your behalf in a manner that is incomplicable with the policies of Folast.
4. Ratings, Feedback, and Reviews
You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request
feedback and reviews from your own customers in a neutral manner, but may not:
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Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
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Ask customers to write only positive reviews or ask them to remove or change a review
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Solicit reviews only from customers who had a positive experience
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Review your own products or a competitors’ products
5. Communication Guidelines
To maintain a professional and respectful environment, sellers must avoid sending unsolicited or irrelevant messages to customers. All communication with customers should be conducted exclusively through Folast's Contact feature. Messages should be focused on order-related inquiries or providing essential customer support. Promotional or marketing communications are strictly prohibited.
6. Customer Data Protection
To protect customer privacy, any personal information collected for order fulfillment (such as addresses or phone numbers) must be used exclusively for that purpose. Once the order is completed, this data will be stored by Folast. Sharing customer information with third parties or contacting customers directly (except through Folast's designated communication channel) is strictly prohibited.
7. Adherence to Folast Sales Process
To maintain the integrity of Folast's marketplace, sellers must refrain from directing customers to external websites or circumventing the platform's sales process. This includes avoiding the use of links or messages that encourage users to leave Folast and complete transactions elsewhere.
8. Multiple Seller Accounts
Basically you may only have one Seller account for your business, unless you have reasons to have two and all of them are in good standing. The justification for one person having many accounts include having different brands, supplying to different companies or being involved in activity involving Folast where multiple accounts are necessary. If any of your account is not in compliance we shall be having to deactivate all your selling privileges until all the account issues are addressed.
9. Communication Guidelines
As part of selling on the Folast store, sellers communicate with buyers both directly and indirectly. Folast requires that sellers follow the guidelines below for any communication with buyers. The Communication Guidelines policy is meant to protect buyers from fraud and abuse, and to protect you from unscrupulous actions from your competitors. Raising the bar for all communications to buyers benefits all our selling partners, resulting in a stronger marketplace.
9.1 Order status messages
Problem with order messages: You must communicate with buyers if the product ordered is not available to be shipped. Firstly, adjust the full order amount using Manage orders in Seller Central. Secondly, follow these directions and select Problem with order to communicate with the buyer about your inability to fulfill the order. The message must contain a confirmation that the order amount was adjusted with the appropriate reason for the unavailability of the items. If you think you can fulfill the order but the shipment will be delayed beyond the advertized availability, you must notify the buyer about the delay. If the buyer decides to cancel the order, you should then start the refund process.
Note: Do not contact the buyer and request that they submit a cancellation request when you are out of stock.
9.2 Return-related messages
Upon receiving the returned item, you must review and confirm its eligibility for a refund via Seller Central. Once you confirm, Folast will automatically process the refund for the order amount to the buyer. This refunded amount, along with any applicable fees, will be automatically deducted directly from the funds in your Folast Seller Account.. You may communicate with the buyer about the return only when you need additional information to complete the return or you are offering a partial refund. Follow these directions and select Follow-up on return request.
You may only send Permitted Messages to customers who have contacted you about purchasing a product or who have already purchased a product from you on the Folast store. We, therefore, categorise Permitted Messages as those that relate to an order fulfilment or as communication where the consumer has raised a customer service issue.
PMMS: Permitted Message Management System, Permitted Messages are those messages that you send out and these are not entailed by a buyer’s question. Permitted Messages – Preemptive can be done via email, Third party Apps in the Application Store or through API. You may send proactive Permitted Messages for the following reasons: may include responding to a complaint about delivery of an order, informing the buyer of additional information which is necessary for completing the order , informing the buyer of specifics of returning a product, seeking feedback on the bought item or service and or seeking review on the services of the seller, delivery of a large item, scheduling services related to home services, clarification of a customized product and many more reasons where contact is needful for the buyer to receive his or her In the case of Proactive Permitted Messages they must be sent within 30 days from the completion of the order. Any preventive Permitted Message must contain the order ID number and the language to be used is the buyer’s preferred language and important message guidelines.
The following types of messages are not permitted:
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Order or Shipping Updates: This information is typically provided automatically.
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Generic Thank-You Messages: Avoid messages that solely express gratitude or offer general assistance.
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Marketing and Promotions: Refrain from sending promotional content, including coupons.
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Review Manipulation: Do not offer incentives or inducements for positive reviews or seller feedback.
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Review Removal or Updates: Avoid requesting customers to remove or modify existing reviews.
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Positive-Only Reviews: Do not request reviews only if the customer has had a positive experience.
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Repeated Requests: Avoid sending multiple requests for a single order's review or feedback.
Permitted Messages may not include any of the following:
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External links unless they are secure working links (https, not http) necessary for order completion or links to Folast
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Attachments except for those needed to resolve a buyer’s issue (for example, shipping labels, invoices, and custom designs)
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Logos, if they contain or display a link to your website
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Link to opt-out of messaging
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Sensitive content in images or text (for example, bare skin, violence or gore, and adult or offensive language)
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Tracking pixels or images
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Email addresses
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Telephone numbers except those related to warranties, shipping providers, or manufacturers
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Images of purchased products as Folast includes those on your behalf
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Images that do not relate to your brand or company
Permitted Message styling may not contain any of the following:
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Accessibility issues from links without explanatory text (for example, Click here for warranty information) or images or graphics without alt-text
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Emojis, including emoticons
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Animated GIFs
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Fonts in more than three sizes
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Message bodies that are centered or that otherwise override default text alignment settings
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More than two line-breaks (spacing between paragraphs) in a row
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Unsecure images (http instead of https)
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Egregious spelling errors or grammar issues
If you have questions about our policies regarding communicating with buyers, contact Selling Partner Support here.
Note: Folast may modify message subject lines in order to protect the buyer experience in our store.
9.3 Indirect communication
Folast communicates order-related information to buyers through their Your Account updates. These updates include information, such as when an order has been shipped (with the tracking number) or when a refund has been processed. These updates are based on shipping confirmations and refunds initiated using Manage orders or the following feeds:
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Shipping status update: This update tells Folast that you have shipped buyer orders and provides order tracking information for the buyers. Timely communication of order status is an important part of a high-quality shopping experience for Folast buyers. Note: We require you to promptly confirm shipment of all orders by using Manage orders. After you confirm shipment, Folast sends a confirmation email to the buyer.
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Order Adjustments feed: This feed tells Folast that you have issued buyer refunds. Buyers want to know their refund status when returning products. Therefore, it is critical that you process refunds promptly. You can also use Manage returns to issue a refund.
Failure to comply with these Communication Guidelines may result in limiting proactive Permitted Messages to Folast Contact or a suspension of selling privileges in Folast stores. Folast has the authority to block any message at its discretion.
10. Notice And Procedure For Making Claims Of Intellectual Property Infringement
If you believe that your intellectual property rights have been infringed, please submit your complaint using our online form. This form may be used to report all types of intellectual property claims including, but not limited to, copyright, trademark, and patent claims.
We respond quickly to the concerns of rights owners about any alleged infringement, and we terminate repeat infringers in appropriate circumstances.
We offer the following alternative to our online form for copyright complaints only. You may submit written claims of copyright infringement to our Copyright Agent at:
Address: []
Phone: []
E-mail: support@folast.com
Written claims concerning copyright infringement must include the following information:
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A physical or electronic signature of the person authorized to act on behalf of the owner of the copyright interest;
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A description of the copyrighted work that you claim has been infringed upon;
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A description of where the material that you claim is infringing is located on the site;
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Your address, telephone number, and e-mail address;
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A statement by you that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and
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A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.
11. Customer Product Reviews Policies
Customer reviews form a significant aspect in the shopping experience of customer on Folast. These reviews are helpful to the customers as it helps them to gain more knowledge on the product, determine whether it meets their requirement and buy the product. Customer reviews also assist the sellers in evaluating the customers’ attitude towards their products, whether the customers had any particular liking or disliking about a product’s features or even any specific aspect of the product they preferred or that required enhancement on.
Reviews also assist the sellers to know ways of enhancing their product. For customer reviews to continue having these benefits to the customers and the sellers, the reviews must remain real and genuine accounts of the customers’ experience with the products.
Folast has some precise policies in its Community Guidelines to preserve Customer Reviews’ reliability and we kindly ask you to follow them and report any violations.
We hereby request you to take your time and go through the policies of Folast Customer Reviews to ensure that all acts of violation are addressed and rectified. This means that you must make sure that your business partners, employees and any third party who you engage with understand these policies as well. If your business partners, employees or any third party agencies have committed any illegality in any of your promotional functions, then an enforcement action will be rolled out over your head regardless if you had knowledge of such illegality or not.
Violations to Customer Reviews policies include, but are not limited to, these actions:
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A seller posts a review of their own product or their competitor's product.
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A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
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A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Folast payment method). This could be done via buyer-seller messaging on Folast or directly contacting customers or using 3rd party services, websites, or social media groups.
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A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Folast public profile so that sellers can monitor their reviews).
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A family member or employee of the seller posts a review of the seller's product or a competitor's product.
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A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
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A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Folast.
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A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
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A seller inserts a request for a positive Folast review or an incentive in exchange for a review into product packaging or shipping box.
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A seller uses a customer account to write or change a review on his or his competitor’s product.
Note: The term “seller” herein shall also be understood as “seller”, including all employees of the seller and third-party partners.
Folast does not tolerate any form of customer reviews violations in any way. If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:If we detect any attempts to manipulate customer reviews, we take immediate actions that include, but are not limited to:
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Selling privileges revocation of the seller on Folast and hold on funds.
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The complete deletion of the product’s reviews and denying the product any future reviews or ratings.
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Product removal from the list on Folast.
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Legal measures against the seller such as filing of lawsuits and reporting the case to civil and criminal enforcement authorities.
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Disclosing the name of the seller and other related information in the public domain.



