About Folast
Welcome to Folast, a curated marketplace dedicated to "Conscious Luxury" for the US market. We specialize in high-end, bio-based fashion, connecting consumers with products made from pure, natural materials like oak, bamboo, and premium cashmere. Inspired by the words "Forest" and "Lasting," our brand symbolizes the eternal cycle of nature and sustainable fashion. At Folast, our mission is to eliminate harmful chemicals from everyday wardrobes by providing a transparent trading platform for the finest natural materials. ✨
Job brief
We are looking for an Inbound Content Marketing Specialist to develop and implement inbound marketing strategies and campaigns.
Because our customer relationship model relies heavily on an "Educational Funnel," you will play a crucial role in creating content that educates consumers about the benefits of natural fabrics. You will be responsible for creating and managing content, including blog posts, social media posts, and email marketing that reflects our knowledgeable, calm, and reassuring brand voice. You will also analyze and report on the effectiveness of marketing efforts, and make adjustments as needed.
The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills to connect with high-income, eco-conscious consumers in the US.
Responsibilities
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Develop and implement inbound marketing strategies and campaigns tailored to our "Conscious Luxury" positioning.
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Create and manage content, including educational blog posts (such as the benefits of oak and bamboo fabrics for the skin), social media posts, and email marketing.
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Analyze and report on the effectiveness of marketing efforts, and make adjustments as needed.
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Work with the sales and partnership teams to align marketing efforts with our rigorously vetted seller network.
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Collaborate with other departments, such as design and product, to ensure content aligns with our minimalist "Tactile Design" visual direction.
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Monitor industry trends in sustainable fashion and stay up-to-date on new marketing technologies.
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Develop and maintain relationships with influencers and partners who share our sustainable, bio-based DNA.
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Conduct keyword research and optimize content for search engines targeting the US market.
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Analyze website traffic and user behavior to identify areas for improvement.
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Measure and report on the success of marketing campaigns, using metrics such as website traffic, leads, and conversions.
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Create and manage marketing budgets and forecasts.
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Provide training and support to team members on inbound marketing best practices and tools.
Requirements and skills
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Take ownership, have the ability to self-study, research and come up with solutions, take initiative in work.
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Strong English writing and editing skills, with the ability to use high-end vocabulary focused on craftsmanship.
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Strong problem-solving and decision-making skills.
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Flexibility and adaptability to change.
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A desire to learn and grow in the marketing and sustainable fashion fields.
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0.5-3 years of experience in inbound marketing or a related field.
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Proficiency in marketing automation and CRM software.
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Familiarity with SEO and keyword research.
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Knowledge of website analytics tools and experience analyzing data.
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Excellent communication and collaboration skills.
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Ability to prioritize and manage multiple tasks and projects.
What’s in it for you?
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An open working environment, creating space for employees to learn and develop themselves.
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Data-informed, geared towards work efficiency.
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Opportunity to develop into a key-member in the future of a platform redefining sustainable luxury.
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Opportunity to test and learn from other Marketing channels: Google, Affiliate, Email, Facebook etc.
How to apply?
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Kindly send your CV and writing portfolio via:
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Email: support@folast.com
