Recruitment: Social Media Planner

About Folast

Welcome to Folast, a curated marketplace dedicated to "Conscious Luxury" for the US market. We specialize in high-end, bio-based fashion, connecting consumers with products made from pure, natural materials like oak, bamboo, and premium cashmere. Inspired by the words "Forest" and "Lasting," our brand symbolizes the eternal cycle of nature and sustainable fashion. At Folast, our mission is to eliminate harmful chemicals from everyday wardrobes by providing a transparent trading platform for the finest natural materials. ✨

Job brief

Folast is seeking a creative, strategic, and passionate Social Media Planner to join our team. As the voice of our "Conscious Luxury" brand on social platforms, you will be primarily responsible for developing, implementing, and managing the content strategy across Folast’s official social media channels. Your goal will be to enhance our brand presence, educate our audience on the benefits of bio-based fashion, and drive engagement within the eco-conscious US consumer community.

Responsibilities

• Develop and execute an overarching content strategy for all company social media channels (including Instagram, Pinterest, TikTok, Facebook, and LinkedIn), ensuring our knowledgeable, calm, and reassuring brand voice remains consistent.

• Plan and schedule content publication, tailoring formats to support our "Educational Funnel" and adapting based on performance analytics and US market trends.

• Manage and mentor the content team, including task delegation, performance evaluation, and skill development to ensure all visual and written content aligns with our minimalist "Tactile Design" direction.

• Optimize content strategy through data analysis and KPIs, aiming to increase engagement and grow our community of sustainable fashion advocates.

• Collaborate closely with the digital marketing, design, and partnership departments to ensure seamless integration of advertising campaigns and product launches across communication channels.

• Organize and oversee social media advertising campaigns, including budget planning and ROI assessment targeting high-income, eco-conscious demographics.

Requirements and skills

• Take ownership, have the ability to self-study, research and come up with solutions, and take initiative in work.

• Strong problem-solving and decision-making skills.

• Flexibility and adaptability to change in a fast-paced e-commerce environment.

• At least 2 years of experience in content management or social media roles, preferably within the sustainable fashion, luxury goods, or premium lifestyle industries.

• Deep understanding of current social media trends (especially in the US market) and the ability to apply them to conscious consumerism strategies.

• Strong analytical and reporting skills, with proficiency in social media analytics tools.

• Excellent communication and English writing skills, capable of creating engaging, high-end content focused on craftsmanship and natural materials.

• Ability to work independently and in a high-paced, multitasking environment.

• Fluent in English (mandatory for communicating with our US target audience).

What’s in it for you?

• An open working environment that creates space for employees to learn and develop themselves within a platform redefining sustainable luxury.

• Data-informed culture geared towards work efficiency and transparent communication.

• Opportunity to develop into a key member in the future as our marketplace scales.

• Attractive salary based on ability and experience.

• Attractive sales bonus, plus bonuses for the 13th and 14th months.

• Receive full benefits according to Labor Law (social insurance, health insurance, annual leave, national Holiday/Tet Bonus, etc.).

How to apply?

• Kindly send your CV and portfolio showcasing your previous social media campaigns via:

• Email: support@folast.com